In our high-tech, permanently ‘online’ culture, digital advertising is an essential part of any business’s marketing strategy. People spend so much time online, through mobile devices and computers, that businesses absolutely must follow suit – particularly as 64% of people have reported being influenced to make a purchase after watching an online video. It is also estimated that 52% of purchasing decisions can be traced back to Facebook alone.

Digital advertising, at its most basic, describes brands that use digital media and/or technology through the internet to promote their products and services. Digital adverts can be placed online in a number of ways through websites and social media platforms such as Facebook, Twitter, Google, Snapchat and Instagram.

Digital advertising will therefore help to generate brand awareness. It will increase leads, reach a larger target market and ultimately result in more sales. Digital advertising uses the popularity and trustworthy status of established sites such as Facebook, Google, Yelp and YouTube to reach their users. These established and trusted websites sell ad space on their sites. Businesses are supporting them with the purchase of digital ad space, whilst customers are delivered the services that they want and need. For further details about the most popular sites, please refer to the embedded PDF.

Digital advertising offers the ability to reach a target market, communicating directly at the right time and with the right message. In this sense, digital advertising is superior to traditional advertising, as newspapers, magazines, radio and TV adverts are broader and less specific. Another advantage of using online ads is that they offer tools that research, track, manage and adjust the ad in real time. This type of marketing blends in seamlessly with the user’s experience, guiding them to new products and/or services in a non-intrusive and natural way.

Digital advertising is a much more cost-effective method of advertising, which is particularly useful for small and medium sized businesses – or those with more modest marketing budgets. Email marketing, a strong web presence and the ability to converse directly with individual customers are all effective – and cheap – ways to promote a business and create brand loyalty.

The first step to effectively marketing a business online is to create a website that digitally promotes it. The website should reflect the business’s outlook, message and feel, as well as communicating clearly and concisely with the online audience. The site should be kept up to date; it should be easy to navigate; it should connect with other platforms; and it should have a number of channels through which customers can communicate. Working with a professional web designer can ensure that the site delivers on each of these aspects, and is often worth the cost when considering the potential return on investment.

QV-Marketing is a digital marketing company that specialises in helping local businesses to perfect their digital advertising. Founded and directed by James Hopkins, QV-Marketing formulates lead generation strategies that will bring more customers to a business, as well as working towards the business’s long-term goals thanks to its marketing expertise. QV-Marketing offers a number of different services that work together in a cohesive and productive way. These services include web design, email marketing campaigns, Facebook Ads, Google Ads and Linkedin.