One of the biggest challenges that people face when they choose to start an online business is that they wonder if it’s even possible for them to do it.
So for instance, when people come to James Hopkins Marketing to start a digital marketing business, they see that everything is laid out for them, but don’t feel they’re capable of doing it.
And it’s not that they don’t have the skills, they just don’t feel “good enough” to do it.
The truth is, everyone is capable of starting an online business, including people with zero experience in business, marketing, sales, or even technology.
Just because a business is online does not mean that it’s incredibly difficult to start.
A business is built upon getting clients.
WIthout clients, the business doesn’t mean anything. Clients are what brings the money into the business.
So when you are focused on getting clients, the business becomes real.
Now, this is where people face serious challenges before they come to James Hopkins Marketing.
They don’t feel they have the confidence or expertise to get a client and provide the service to them.
They feel as though they need all kinds of learning and understanding, or even a degree in the field before they can help clients in that industry.
They think they need to know everything under the sun about a niche before they can provide services.
Or rather, they feel they need to know everything about a topic before they can even speak to a potential client, not even a paying client!
This is something called “imposter syndrome”. It’s when people don’t feel like they’re good enough to help someone with a problem.
I totally understand wanting to be knowledgeable about a niche and understand everything about it, because that is the path to building a successful business.
The truth is, you don’t need to know everything to get started and land a client. You just need to know how to help them with a specific problem, like digital advertising. It’s a crucial part of James Hopkins Marketing.
When you have the knowledge to be able to solve a problem that a client that doesn’t know how to, you are in a better position to help them. They can trust you because they know that you can help them with what they’re dealing with.
Did you know that even the most experienced business owners face imposter syndrome on a daily basis?
They don’t always feel like they’re the most knowledgeable. They feel as if they don’t know enough or that someone else out there is better than them.
But this is what drives them to become better, like the students who come to James Hopkins Marketing.
The key though, is that they are getting clients.
Everyone starts somewhere. Because the truth is, the best businesses are built when people go out and have conversations.
When they’re sitting back and learning without implementing and experimenting, they can never put their newly gained knowledge to the test.
All you have to do is start small. It’s not about knowing everything.
It’s about knowing one thing, like digital advertising for local businesses, and helping those businesses with that specific thing.