One of the things that can be overwhelming for those who are starting their own online business is wondering what service to provide.
This of course, is what is necessary to a successful digital advertising business, and it’s something we teach at James Hopkins Marketing.
The key to understanding what service to provide is to make sure you aren’t focusing on any particular service.
Let me break this down so it’s easy to understand.
If you have a puzzle and you have an empty spot where you need a puzzle piece, you wouldn’t force a random piece to fit there would you?
This is what happens when someone forces a service on to a client even when that’s not the most suitable service for them.
It’s possible it might help in some way, but it’s not the service that they truly need to get them the result they want.
So for instance, a business might require a solution that provides them leads on-demand, but if you force them to use Facebook Ads just because that’s what you know works, you will not be helping them the best way you can.
On the one hand, you might be in a situation where you have knowledge of Facebook ads working for a niche, but that might not be the best solution for this specific problem for this client.
Or maybe you needed to do more research and understand the client’s problem before making a decision that Facebook ads was the solution that they needed.
And upon further research, you found out that Google Ads was better suited to this client’s situation.
Figuring out the best solution for a client really comes down to understanding why the solution works before you put it out there and it’s a big component of the sales process we teach at James Hopkins Marketing.
When you know why Google Ads, Facebook Ads, or LinkedIn services work, then you’ll know which is the right solution for a client based on their needs.
A well-rounded marketer understands that there is no one-size-fits-all solution to marketing and that even a variety of strategies can work for a particular client.
In order to choose the right strategy, it comes down to listening to the client and understanding their niche as well as the problems that they’re experiencing.
Do they work in more of a B2B market? Then LinkedIn can be a huge benefit, but that doesn’t mean you have to write off LinkedIn if they are in a B2C market. It also works there as well.
Do they provide on-demand, emergency services? Then it’s possible that Google Ads will be more effective for them.
Do they need to get in front of their target audience? It’s possible that Facebook Ads will be their best solution.
The truth is, you don’t know which one will be the best for a client until you have an in-depth conversation with them.
This can be done through market research, understanding the niche, jumping on a sales call, and even when you onboard them.
At James Hopkins Marketing, we teach all of these processes so you can get a better understanding of your market and the best solutions for them.
Once you know the strategy, then you know what can be done to help your client.