A question that comes up time and time again from clients when they first jump into a program at James Hopkins Marketing is usually associated with sales.
And not just sales as a whole, but particularly, how does one get sales without any experience in sales?
The majority of people who come to James Hopkins Marketing have no experience in sales, business, or marketing. It’s really about 95%.
But we tell everyone the same thing; that it’s better to not have any experience in selling.
Without any prior experience, it makes it easier to learn and soak in all of the details to make selling easy.
Because of course, we teach extensive sales training at James Hopkins Marketing to help people who are starting their new online businesses to get clients quickly.
Learning the skill set of sales can be highly valuable over the long term because it makes your business grow regardless of what is happening in the economy.
Now, landing a sale without any sales experience isn’t difficult, but it does take some learning to get right.
There are a couple of things you have to be aware of when starting out with any new business.
When you get these key areas right, it makes it so much easier to build your business because sales can seem effortless.
It all starts with understanding that every prospect is a person you can build a business relationship with.
So it’s not about just turning them into a sale. It’s about letting them know that you are “in their corner” (boxing reference) and that you are the person who can help them with their business.
The key in any interaction with a prospective client is to make sure they are fully aware that you are not someone who is out to just land a client, but rather, to showcase that you are looking out for their best interests.
So while a prospective client may not book a call with you where you can see if you can help them, they might do so in the future.
And even if they do book a call, if it doesn’t close, it’s not the end of the world. What truly matters is that you build the relationship to where they can trust you.
Because maybe they don’t turn into a paying client the same day as your call, but that doesn’t mean they won’t become a client a few days later, a few weeks later, or even a month later.
Of course, landing your first sale isn’t about waiting that long. You want a client immediately.
And this STILL comes down to building a relationship with the prospect and getting them to book a call.
Because on the call, preferably a video call, they get to see you as if you were in person where they can trust that you are someone who is willing to help them.
Your goal with the call is to lead them to understand the situation they are currently in is something they can overcome if they do the things required to fix it.
The best way to do that is to showcase how you can help them. When you demonstrate what you can do for them, it builds that trust factor.
When you can build a business relationship this way, it becomes easy for a prospect to say yes.