No matter what industry you work in, digital marketing trends apply to everyone in every type of business. Marketing and advertising professionals – such as James Hopkins, founder of QV-Marketing – understand that new digital tools and technologies emerge all the time. Therefore, companies that wish to thrive must have an active and engaging online presence.
One of the most important changes in the digital marketing landscape is that Facebook is no longer the number one social media platform. Forbes recently announced that 41% of Facebook’s users are aged 65 or over, which is proof that Facebook is struggling to capture the imaginations of the younger demographic.
The younger demographics tend to prefer more visual offerings and a more interactive experience, so they gravitate towards Snapchat, Instagram and TikTok . Therefore, companies and brands need to be aware that Facebook may no longer be the most suitable platform for their campaigns – particularly if they are hoping to engage with younger audiences.
On the other hand, Instagram now has more than one billion users, most of whom are under 30. While this makes Instagram more attractive to advertisers, 2020 may bring issues for brands on the platform as it has decided to remove the ‘likes’ feature, which has caused concern for many influencers and users.
Shoppable posts are predicted to be one of the biggest digital marketing trends on social media platforms in 2020. Currently, 60% of Instagram users discover new products on the platform, and 70% of Pinterest users head to the platform to find new products. In response to these numbers, social media platforms have made it easier for retailers to sell directly from their social media posts, clearly displaying item names and prices, which is an excellent way to drive traffic to product pages.
Outside of social media, 2020 is estimated to be the year of ‘voice search’, with experts estimating that half of all searches in 2020 will be voice searches. The popularity and frequency of voice search will make it one of the biggest online marketing trends of the year to come, so marketers should optimise their brand for voice search – including the use of long tail keywords.