In the 21st century, comfort is all around us. From the homes we live in, to the food we eat, we can find comfort in every area of our life with relative ease. 


Many people end up living in their comfort zones, never challenging themselves and indulging in the delights that life has to offer. 


While there’s nothing wrong with this, it’s not the right mentality for a business owner.


If you fail to challenge yourself as a business owner, it’s very likely that your business will fail relatively quickly. 


This is because business is all about challenges. 


You must become comfortable being uncomfortable to succeed in the business world. 


At James Hopkins Coaching, we teach our clients the importance of challenging themselves in every area of their life. 


Only through challenging ourselves can we grow as individuals. 


Now, we’re not saying don’t enjoy yourself and take a break every now and then.


In fact, we would recommend that you do exactly that. 


However, it’s important that you get used to taking on challenges. 


Taking on challenges brings with it several benefits, both for our mental health and our personal well being. 


Firstly, it helps us to feel accomplished and successful.


These emotions are extremely important as an entrepreneur, as they will help push you through the more difficult times in your business. 


In addition to this, as you accomplish each challenge, you will also begin to gain confidence. 


This confidence will come across in every aspect of your life, from your business meetings to how you interact with friends and family. 


At James Hopkins Coaching, we have found that once individuals get used to taking on challenges, it simply becomes a normal part of their daily routine. 


More often than not, it is simply the process of getting started that is the hardest. 


So, what kind of challenges can you set in your life?


The James Hopkins Coaching team focuses on setting both business and personal challenges. 


For example, in terms of your business, you may set yourself the challenge of setting up 3 potential client meetings in the next few weeks. 


In your personal life, you may set the challenge of going to the gym 3 times a week for the next month. 


The more specific you make each challenge, the more likely you will be able to achieve them. 


At James Hopkins Coaching, we have found that many individuals significantly underestimate how much they can achieve.


More often than not, individuals will have a tendency to accept defeat and failure (often without realising it).


They will make excuses such as “I would get started if only…”. Or “I used to be good at … but then … happened”.


They use past failures as an excuse to avoid current challenges.


This mindset is not only negative, but it can stunt personal development if used often enough. 


Rather than making excuses, begin creating daily challenges throughout your life and before you know it, your life will begin changing right in front of you.